Our Story

Shoemakers Since 1936

Our story began in London in the late 1800s when Adelman Goodman started his working life as a clicker in the East End. But it was a move to Norfolk that really saw the company prosper. Having moved to Norwich, he founded The Florida Group and started making ladies shoes in the city in 1936.

In 1946 the name Van Dal first came to prominence.

Established to target wholesale consumers the brand quickly built a reputation for making quality wider fitting shoes.

New collections were launched, including one named ‘Norfolk Broads’ (which unfortunately didn’t translate too well in the US!), and the brand has since become one of the UK’s oldest and most respected suppliers of wider fitting shoes.

Fit For You

Van Dal have long been specialists in wide fitting shoes and so much more besides. We started in 1936 with the aim of making wider fitting and stylish ladies shoes.

That philosophy continues and today we are a company that develops styles that are truly fit for you in a number of ways.

Read more here

Style, Uncompromised

We never compromise on comfort or fit and our designers know how to make fashionable footwear work for you, so looks don’t have to either.

Whatever your fit, decades of shoemaking experience combines with trend led designs and feature materials, trims and detailing to create shoes that look and feel great.

Premium Quality

We only use soft and premium materials. From leather uppers such as suede and calf which are used to create stunning feature prints and embosses.

To new environmentally friendly technical fabrics made from bamboo, which are breathable, antibacterial, hypoallergenic and cool to touch.

We obsess about details too, with branded metal hardware or elasticated and adjustable features as well as zips that make your day easier.