Van Dal Stories | A Journey Through Time

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A Journey Through Time

A conversation with Laura Budds, owner of vintage
furniture and homeware store, Norfolk Retro.

3 Min Read

In this age of prevalent throw-away culture, there is something truly special about embracing the timeless allure of vintage. Each piece unique to the next, carrying with it a sense of history, craftsmanship, and nostalgia that simply can't be replicated by its modern counterparts.

Meet Laura, the owner of Norfolk Retro and one of Elle Decoration's 'Top 11 Vintage Furniture Dealers'.

“I was featured in
Elle Decoration”.
Laura Budds

Visits to auction houses and fairs is where Laura found herself captivated by the attraction of mid-century furniture, she tells us “it became a bit of a hobby to sell pieces that I’d found online or pieces from my own home and I found I was quite good at it”. What started as a hobby soon blossomed into a full-fledged passion as Laura began curating and selling pieces, discovering her talent for sourcing unique finds that resonated with modern sensibilities.

Driven by her passion for quality pieces and timeless aesthetics, Laura embarked on the journey of establishing Norfolk Retro. From pop-up shops and finding a permanent space to expansion offering the UK’s first Ercol Showroom, Laura's dedication and eye for vintage has shaped Norfolk Retro into a beloved destination for vintage enthusiasts.

Featured in Elle Decoration, Norfolk Retro was named one of the best vintage furniture and interiors shops on Instagram. Laura not only enriches her offerings on the social platform but also contributes to the flourishing independent scene in Norwich.

“I buy pieces that will stand the test of time through fashions and be stylish no matter what”.
Laura Budds

At Norfolk Retro, every piece is hand-selected by Laura, ensuring that it meets her standards of quality, style, and durability. With a focus on pieces that integrate into modern homes while retaining their vintage charm, Laura curates a collection that stands the test of time and transcends fleeting trends. Laura says “I try and source pieces that I know I will work in a modern home, pieces that are in as good condition as possible... and pieces that will stand the test of time through fashions”.

One of the keys to Norfolk Retro's success lies in its loyal customer base. From locals who have been with her since the beginning to supporters across the country, Norfolk Retro has cultivated a community of likeminded vintage lovers who eagerly await Laura’s new stock additions.

With a nod to her home county of Norfolk, Laura named her business Norfolk Retro as a testament to her commitment to local commerce. As Norwich continues to embrace its vibrant independent spirit, Laura is proud that Norfolk Retro stands in the heart of the city.